Paul Bennet, Chief creative officer, IDEO
Paul Bennett grew up in Singapore and came back after a stint as art director of Bloomingdale’s in the US and New York based branding agency nickandpaul (which he co-founded), to launch design firm IDEO’s Asia outposts (the others are in Tokyo, Shanghai and Mumbai).
In Singapore, IDEO works with clients such as Changi Hospital where it introduced L-shaped slots in desks for canes.
The idea is for small changes to make a big difference. “Singapore is an incredibly optimistic place. It was founded on the belief that change is possible. Singapore has continued to pioneer and change its perspective,” Bennett says.
Next up Bennett is rolling out OpenIDEO – a forum where anyone can pitch in with ideas for the social good. “There is a real interest in this kind of participatory innovation and contribution in Singapore,” Bennett says.