Made largely in Singapore, Siemens Medical Instruments is hoping its new Ace hearing aid will define the industry. The company is positioning the Ace, a remarkably tiny instrument that it says is the most discreet hearing aid in its class, for younger users and first-time customers. Available in the market for around a month, the Ace is another collaboration between Siemens’ Singapore arm – which began life as an inexpensive outsourcing centre – and a German R&D team. “Our research department has grown into a fully fledged R&D centre and innovating for Asian consumers is a key success factor,” says Jens Papperitz, the company’s CEO. “’Moving up the value chain’ is often quoted here in Singapore and this holds true for us.”
In association with Monocle, EDB brings to you a selection of people, places and products that make Singapore a nation that is punching far above its weight despite its relatively compact size and population (content first published in Monocle).