As one of the fastest developing regions, Asia experiences new waves of activities that drive innovation. Leading global and regional companies are constantly looking to expand their regional presence through Singapore with key activities and announcements. Keep abreast with the latest developments today.

Singapore Business News

Striking the right chord with design: HP

Striking the right chord with design: HP

In the mid-2000s, American tech giant Hewlett-Packard came up with a state-of-the-art office machine that could scan, copy, print and fax. The only issue was how many buttons to put on the control panel. When HP surveyed customers in both emerging and developed markets such as China and the United States, the results were surprising.


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