HOME STRATEGY

EDB’s ‘Home’ strategy articulates how we are positioning Singapore for the future. It is about extending Singapore's value proposition to businesses not just to help them improve their bottom line, but also to help them grow their top line through establishing and deepening strategic activities in Singapore to drive their business, innovation and talent objectives in Asia and globally.

HOME FOR BUSINESS

Businesses headed to Asia will do well to tap on Singapore’s prime geographic location in the heart of the region, global connectivity and business-friendly policies-which have made the country the No.1 choice for the world’s top global companies in the industrial good and services sector, and among the top five for media and financial services.


Home for Business

Home for Business” is about deeply rooting companies in Singapore and being their home away from home.

Asia’s growth story – be it China, India or ASEAN – will increasingly shape global trade and investment flows. As manufacturing and service capacity shifts to Asia, coupled with the influx of engineering talent, companies increasingly turn their focus to Asia.

Singapore can then be the ideal location for companies to locate some of their key decision makers to feel the pulse, spot opportunities and leverage the network of relationships in the region. Companies find in Singapore a stable and trusted base where they can exploit their knowledge and IP assets, undertake key activities which give them a competitive advantage, as well as drive their growth from Asia.

At the same time, Singapore’s global connectivity as well as the marketplace of thought and perspective it offers makes it an ideal neutral base from which Asian companies can expand their presence worldwide.

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