Featured Stories | Singapore Economic Development Board

Manufacturing High-Mix products from Singapore

HP's Enterprise Server, Storage, and Networking (ESSN) group uses Singapore as a global and regional manufacturing site for its range of Business Critical Systems, Networking and Storage products, especially for high-mix products such as HP's top-of-the-line Superdome and NonStop systems. Leveraging Singapore's supply chain management capabilities, the city-state's world class logistics infrastructure, and the ecosystem of Electronics Manufacturing Services companies in Singapore and around the region, the ESSN group in Singapore engages in base model manufacturing, configure-to-order and complex solutioning activities. In addition, HP's Personal Systems Group (PSG) and Imaging & Printing Group (IPG) also undertake high-value manufacturing of a range of products from Singapore.

HP, the world's largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP has its Asia Pacific headquarters located in Singapore, employing over 6,000 staff and is one of Singapore's largest electronics manufacturers. The company's activities span across all of HP's business units in Singapore includes research and development; manufacturing; supply chain management; and regional shared services.

Delivering Interactive Media to the Home

When leading telecoms player Alcatel-Lucent wanted to launch a state-of-the-art Internet Protocol (IP) Transformation Centre (IPTC) for the Asia-Pacific region, it chose Singapore. Alcatel-Lucent's IPTC was set up in 2007 at an investment cost of over S$40 million. The Centre, staffed by more than 80 specialists and professionals, is the first of its scale in the region.

Operators and enterprises today face a very competitive environment in the region. Alcatel-Lucent's centre is designed to help them by transforming their networks to all IP-architecture, complete with best-of-breed products from a variety of vendors and strategic partnerships. The IPTC simplifies the integration of content and application services using advanced IP networks, IT systems and devices being deployed today for wireline and wireless customers.

Conceptualizing Products for the Region

In September 2011, Samsung Electronics, one of the world's leading consumer electronics companies, announced the establishment of its newest Regional Product Innovation Team (PIT) in Singapore.

"In Southeast Asia especially, we see tremendous growth opportunities on the back of rising affluence and consumer demand in fast-growing countries such as Indonesia, Vietnam, Cambodia and Laos. Samsung has enjoyed double-digit growth in this region over the last five years and we expect to grow by 30 percent this year. The region is a melting pot of diversities across cultures, languages and demographics. We need a team committed to understanding this unique group of consumers and be able to turn that understanding into meaningful outcomes in product concepts. This is the purpose of the Singapore Product Innovation Team," said Mr. Gregory Lee, President & CEO, Samsung Asia Pte Ltd.

To form the PIT, Samsung Electronics will draw on Singapore's diverse pool of local and regional talent. The PIT will also leverage Singapore's ecosystem of partners like research firms, innovation agencies and universities to perform deep consumer research and gather valuable market insights, allowing the company to develop innovative product concepts customized for the Southeast Asia, Oceania and Taiwan region.

Samsung Electronics has an established presence in Singapore: since 1995, the company's regional headquarters has been located in Singapore. With the establishment of the PIT, Singapore will also become Samsung Electronics' regional innovation hub as the company expands its presence in the region.

Tech Entrepreneur moves business from Silicon Valley to Singapore

The San Francisco Chronicle met with a tech entrepreneur who spoke about his decision to move from Silicon Valley all the way to Singapore.

To find out why, click through to read the full interview.