The world's leading interactive 3D software provider, EON Reality Inc., marked its announcement to set up its Asia Pacific headquarters in Singapore by launching EONExperience Lab, a R&D centre with a modern, three-dimensional and holographic display environment.

Housed in Fusionopolis, the state-of-the-art facility aims to provide companies with access to new tools that will enhance online sales, marketing, education, and collaboration efficiency. The EONExperience platform will also take current online virtual worlds to the next dimension through photo-realism, multi-user support, user-generated content capability and 3D streaming. The company expects to hire up to 120 employees by 2010, tapping largely on the local workforce.

"We selected Singapore as the location of our Asia Pacific headquarters because of the access to global talent, shared vision and passion for interactive digital media, and strategic business location," says Dan Lejerskar, Chairman, EON Reality. "We believe that Singapore's reliability, pro-business environment and comprehensive IT infrastructure provides us with a great ecosystem to fuel our growth."