A new research centre at Nanyang Technological University (NTU) will give vital insights into Asian consumers and establish Singapore as a pan- Asian consumer research hub. Named the Institute on Asian Consumer Insight (ACI), it is a key initiative to help Singapore capitalise on the long-term trend of Asia’s growing wealth.

ACI aims to be the thought leader in understanding pan-Asian consumer needs, wants, and preferences, and to conduct research and education programmes which help firms innovate brands, products and services that meet the needs and aspirations of consumers across the region.

ACI is jointly funded by the Singapore Economic Development Board (EDB) and NTU – up to S$77 million over five years – and is expected to have about 20 researchers by the end of its fifth year in operation.