DELLTechnology Solutions in the 21st Century
Founded in 1984, Dell was the first in the computer industry to sell custom-built computers directly to customers, and has continued to pioneer technologies and innovations over the years. Today, Dell offers a comprehensive portfolio of products, solutions and services that cater to the needs to business organisations and consumers around the world.
With operations in approximately 90 countries and with a staff strength of more than 100,000, Dell is at the forefront of technological innovation in the infocomm industry. In 2011, the company was also ranked 41st in Fortune 500.
The company currently operates its Asia Pacific headquarters in Singapore, using the country as a test bed and launch pad for its services and solutions to the region.
In 2005, Dell opened its first design centre in Singapore, joining four other design centres in Taiwan, China, India and the United States to boost the company’s R&D capabilities in display and imaging products. By being close to the company’s supplier base, the design centre is able to reap the benefits of streamlined sourcing and distribution, and has taken advantage of the robust technology ecosystem in Singapore.
Over the years, Dell has continued its growth in Singapore. In 2011, it launched its first solution centre in South Asia in the city-state. The centre, Dell Singapore Solution Centre (DSC), is one of the company’s 12 global solution centres set up to advise customers on the best use of their technology budgets, improving infrastructure cost-efficiencies and re-deploying key resources to R&D functions. DSC also provides computing power and storage capability for customers, along with support for horizontal and vertical solutions.
THE WAY FORWARD
In 2011, Singapore's infocomms industry had an expected value added (VA)1 per annum of S$0.7 billion (US$0.54 billion). Global infocomm product companies have established regional and global headquarters in the country, managing the full value chain of activities from R&D to supply chain management, manufacturing, logistics and shared services.
To support the growth of the industry, Singapore also has a pool of more than 141,000 infocomm industry professionals that are involved in the production of mission critical and secure computing products. This is further supported by an established ecosystem of precision component manufacturers and logistic service providers.
As the development of infocomm products and services needs to incorporate consumer preferences, Singapore’s cosmopolitan environment and its strategic location in the heart of Asia positions it as an ideal node for companies to better understand the Asian consumer to conceptualise and develop new products and services for the region.
“Singapore’s robust ecosystem, pro-business environment, geo-political landscape and high-technology infrastructure enables Dell to bring the benefits of technology solutions to our customers in the Asia Pacific and Japan region,” noted Amit Midha, President of Dell Asia Pacific and Japan.
1 VA measures the direct contribution to Singapore's GDP when the projects are fully implemented. It excludes multiplier effects.