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As one of the fastest developing regions, Asia experiences new waves of activities that drive innovation. Leading global and regional companies are constantly looking to expand their regional presence through Singapore with key activities and announcements. Keep abreast with the latest developments today.

Singapore Business News

Case study: The ins and outs of Durex’s personalised condom packaging design for China
Feature

Case study: The ins and outs of Durex’s personalised condom packaging design for China

Selling Durex condoms online with personalised, digitally printed packaging seemed like a good business initiative to the strategy leaders at health and hygiene giant, Reckitt Benckiser, which owns the Durex brand. But actually implementing that idea turned out to be more challenging than expected.

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