NEWS & EVENTS

As one of the fastest developing regions, Asia experiences new waves of activities that drive innovation. Leading global and regional companies are constantly looking to expand their regional presence through Singapore with key activities and announcements. Keep abreast with the latest developments today.

Singapore Business News

Lenovo: e-commerce as a strategy to drive deep brand engagement and loyalty with end consumers
Industry

Lenovo: e-commerce as a strategy to drive deep brand engagement and loyalty with end consumers

Lenovo is banking on engagement marketing and big data to build a better online experience for its customers. Ajit Sivadasan, Lenovo's global head of e-commerce, explains.

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