Marcio Dobal, Senior Regional Vice President, Asia Pacific
Invest in analytics to derive insight from data
As the ASEAN Economic Community (AEC) works towards the AEC Blueprint 2025, Big Data Analytics presents the region with opportunities for growth and innovation. From understanding customers across channels as e-commerce grows, to adopting artificial intelligence and machine learning, the value for ASEAN organisations is in moving from data to insight, and to action.
While the region is characterised by diversity in growth paces, cultures, and eco-systems, we need the right tools and expertise to derive value from big data.
At SAS, we see two immediate approaches to tackling this. Firstly, to make analytics simple and accessible to all businesses, big and small; and secondly, to cultivate interest and proficiency in analytics within the region’s workforce.
SAS has been investing in heavily in the research and development of solutions to empower businesses in this region to take charge of their data quickly and easily, and to extract actionable insights for smarter decision making.
Alongside ASEAN’s innovation boom and the rise of start-ups, our open, scalable platform SAS Viya provides users with fast, accurate analytical capabilities.
As the region transforms, such resilient platforms for advanced analytics – from machine learning and delivery of artificial intelligence – will help address today’s complex analytical challenges and equip businesses with the ability to scale effortlessly.
Accompanying the increasing focus on technology is also the need to develop our data science and analytics talents in this region, which is part of the roadmap to ASEAN’s success.
To equip the region with the right expertise, SAS is working with governments, education institutes and corporates to develop the workforce through various training programs.
In Singapore, our Business Intelligence & Analytics (BIA) programme continues to empower students and young professionals with in-depth data science and analytics training, since its launch five years ago.
Data analytics and the value of the insights it provides are enablers of ASEAN’s growth. Technology adoption and workforce development underpins the success in enabling this.