On 26 March, DSM Nutritional products announced its official opening of their Nutrition Innovation Centre for Asia Pacific as part of its new $8.8 million premises at Mapletree Business City.
The 40,000 sq ft complex will bring together the company’s full range of marketing and technical capabilities under one roof to provide end-to-end value chain support for the region’s customers. A key component of the Innovation Center is a customer brand-centric "Co-Creation Hub", which will aid innovation and acceleration of new products and brands to market. In partnership with the Healthy Marketing Team, international experts in consumer marketing, the Co-Creation Hub will deliver added value to DSM's regional customers in nutrition marketing and branding.
The Nutrition Innovation Centre is an integral part of an expanded DSM Singapore office, alongside similar facilities located in China, Brazil, Switzerland and the United States. By extending its global network of innovation expertise, the new centre anchors DSM's status as the world's premier nutrition solutions provider while enhancing its ability to address the needs of its regional customers, wherever they may be.
Dr. Stefan Doboczky, member of the Managing Board of Royal DSM said: “This investment is of high strategic relevance for DSM and fully aligned with our corporate strategy. It underpins our commitment to innovation and the region Asia Pacific, both are key pillars in our goal to drive organic growth.”
DSM Nutritional Products' Asia Pacific vice-president Mr Pieter Nuboer noted that Singapore had been chosen because of its infrastructure and established business ecosystem, as well as its multi-racial makeup, which would allow DSM's products to be tested within a diverse market. DSM's Asia Pacific marketing director, Dr James Bauly, said the centre will recruit local talent in science, technology and marketing and will pursue partnerships with tertiary institutions.
“The Singapore Government is committed to supporting companies’ innovation and R&D activities,” says Dr Beh Swan Gin, Chairman of The Singapore Economic Development Board, who attended the opening event. “DSM’s Regional Nutrition innovation Centre bolsters Singapore’s position as the choice location in Asia where consumer packaged goods companies can create and grow global products and brands.”