WPP’s Ogilvy & Mather (O&M) and the Singapore Economic Development Board (EDB) announced a three-year strategic collaboration to advance the city-state’s capabilities in modern marketing services. These include data analytics, customer engagement marketing, marketing automation, user experience (UX) design, and digital media.
This initiative also aims to foster Asia-led innovation from O&M’s Singapore office for its global network. The initiative will also include programmes to develop a strong pipeline of Singaporean talent in this space.
Mr Kelvin Wong, Assistant Managing Director at EDB, said: “Our goal is for Singapore to be a leading global hub where global brands partner different players in our marketing ecosystem to develop and pilot digital marketing innovations for the region and beyond. To achieve this, it is important for the marketing ecosystem here to build up capabilities in areas such as creative technologies and marketing analytics.”
Mr Chris Riley, Group Chairman, Ogilvy & Mather Singapore added: “With EDB’s partnership, we will further our shared mission to create locally impactful, globally influential solutions that will lead the change and drive innovation for the many brands and businesses that have made Singapore their home base in Asia, as well as the broader economy and society.”