On 18 April 2017, Procter & Gamble announced its partnership with EDB, to establish its first digital innovation centre outside of the US, in Singapore. An investment of US$100 million (S$140 million) over the next five years will be made to support this E-Center, which reaffirms P&G’s commitment to strengthen Singapore's standing as a leading digital and e-Commerce hub in the world.
This E-Center will be pivotal to its undertaking of end-to-end digital innovation across three core areas - Supply Chain Management, e-Analytics and e-Business.
In the area of Supply Chain Management, termed "i-Supply", the E-Center will focus on transforming P&G's supply chain end-to-end, enabling greater accuracy, visibility and more efficient processes. The e-Business unit aims to translate digital strategies into scalable plans for the region, and to leverage new digital channels to innovate and improve business models. Through its focus on e-Analytics, the E-Center will also leverage predictive analytics and big data to optimise product distribution and marketing strategy.
P&G will be training 40 employees in the first year to take on digital-related roles in these three capability areas. Through the E-Center, P&G will also expand its partnerships with local SMEs and start-ups to strengthen digital capabilities and co-develop new digital solutions.