Dentsu Aegis, a leading advertising conglomerate, calls Singapore its APAC RHQ with 400 employees and its global center for marketing analytics. In 2016, the agency launched its Global Data Innovation Centre in Singapore, where a team of more than 25 data scientists will create analytics and Artificial Intelligence solutions to be scaled across the global Network. This builds upon 2 regional centres of excellence focused on building capabilities in media analytics and creative technology innovation, including a collaborative lab space NowLab that hosts creative prototyping sessions for clients and employees to experiment with new ideas.
A global leader in media, digital and creative communications, Dentsu Aegis operates across 145 countries in 5 continents. Singapore is the Asia Pacific headquarters of the group, with a team of 400 people. From Singapore, Dentsu Aegis Network manages the digital and marketing services for large multi-market MNCs such as the global media remit for Standard Chartered, General Motors International Operations, Mondelez International, MasterCard Asia Pacific, Ikea Southeast Asia, Starwood Asia Pacific and Microsoft Asia Pacific, to name a few.
In 2016, the agency launched its Global Data Innovation Centre in Singapore, which is seen as a critical piece of the Group’s global ambition to lead in digital capabilities. The Centre is the Network’s global R&D centre, and creates innovative marketing analytics and Artificial Intelligence solutions that will be scaled across the global Network. It is resourced by a team of more than 25 data scientists.
The Centre builds on DAN’s two regional centres of excellence here, which are focused on media analytics and creative technology innovation capability building. The analytics CoE builds capabilities and pilots in media analytics, while the Innovation CoE houses Isobar’s Nowlab, a collaborative lab space that focuses on innovative technologies and hosts creative prototyping sessions for clients and employees to experiment with new ideas.