Jeff Cheong

Asia President of global digital agency Tribal, Campaign Asia’s Top 40 under 40

Jeff Cheong is the Asia President of global digital agency Tribal. Under him, Tribal Worldwide Asia, which is advertising giant DDB’s digital arm, has bagged numerous awards and also developed Tribal Singapore into DDB’s business technology hub for the region. He established Equator, a center of excellence for innovation to the 200 offices globally. In 2011, it won the Digital Agency of the Year for Southeast Asia at Campaign’s Agency of the Year Awards.