Axis Communications launches first Axis Experience Center in Singapore and Southeast Asia

Axis Communications, a leader in network video, today announced the official opening of the first Axis Experience Center (AEC) in Singapore. Representing the first AEC in Southeast Asia, the state-of-the-art facility is designed to showcase cutting-edge security innovations and solutions, reaffirming Axis' commitment to elevating security standards not only in Singapore, but also the broader region, for a smarter and safer world.

The S$1M Experience Center was unveiled at Axis Communications’ Singapore headquarters in Suntec City on 30 September. The opening was graced by Jacqueline Poh, Managing Director at the Singapore Economic Development Board (EDB), as the Guest-of-Honour. Other distinguished guests included His Excellency Kent Härstedt, Ambassador to Singapore, Kingdom of Sweden, as well as senior leadership representatives from Axis Communications, Boudewijn Pesch, Vice President, Asia Pacific, and Carl Malmqvist, Regional Director, South Asia Pacific.

Through physical product showcases and interactive demonstrations, guests can experience first-hand the ability of future-ready technologies to deliver optimal security outcomes. This includes advanced surveillance systems encompassing features such as audio analytics, intrusion detection, automated access control systems, as well as data analysis tools that yield actionable insights for better decision-making. As the 25th AEC globally, the Singapore facility is envisioned to serve as the center of excellence for the region. It will be joined by new AECs across key cities in Asia Pacific such as Kuala Lumpur, Jakarta, Bangkok, Bangalore, Mumbai, and Delhi among others, unlocking further opportunities for growth and partnerships.

Collaboration with like-minded industry partners both locally and regionally is a key factor to drive Axis’ growth in Asia. One such partner is Singtel, with whom Axis is currently exploring 5G use cases for security applications. 5G networks can support increased bandwidth that are essential for data aggregation and analysis, giving rise to more innovative security solutions in areas such as automation and machine learning.

According to industry research, the global physical security industry is forecasted to generate US$153 billion by 2023, with Asia Pacific being a key driver of this growth. One of the most prominent issues faced by the industry currently is a lack of manpower, making it crucial to adopt advanced technology-first solutions to better secure businesses and optimise operations as digital economies continue to grow. These trends align with Axis’ security solutions, making the launch of the Singapore AEC timely for local organisations and positioning the company well for regional growth.

Interested parties may book a tour of the Singapore AEC at https://www.axis.com/experience-center/singapore