Klaviyo opens Asia HQ in Singapore as AI rewrites the rules of shopping

This press release was issued by Klaviyo.

 

Klaviyo, the autonomous B2C CRM, today opens its Asia headquarters in Singapore. Supported by the Singapore Economic Development Board (EDB), this is the company’s most significant regional commitment to date, to help Asian retailers build lasting relationships with their customers and capitalise on the AI shopping age.

The office opens with 25+ staff as part of a 150+strong APAC team, built to serve the full region with local leadership and infrastructure from day one. The office opens just as Asia’s consumers enter the AI age of shopping, with brands needing to keep pace by knowing who their customers are, personalising every interaction, and predicting what customers will do next.

Brian Kealey, Klaviyo’s APAC Managing Director, and Eric Fearday, Klaviyo’s Chief Revenue Officer, officiated the opening, joined by Clare Lee, Vice President of Global Enterprises Division from the EDB.

The opening reflects strong momentum for Klaviyo in Asia, already one of its most active markets. The company now serves more than 115K international customers, while APAC revenue continues to grow at a double-digit rate. This builds on the 35% year-over-year revenue growth outside the Americas in Q2 2026, as part of the company’s nearly $1.5 billion global revenue run rate.

AI is reshaping retail loyalty in Singapore

New Klaviyo research, conducted with over 1,000 Singaporean shoppers*, shows just how much AI has already changed the retail landscape in Asia. Three out of four have already used AI to help find and decide on a product in the last three months, and more than half (51%) are open to AI agents making routine repurchases on their behalf. 58% went as far as to say they’d willingly share more personal data with brands if they received more relevant recommendations in return.

Nearly half of Singaporean shoppers also say the thing they want most is for brands to stop sending irrelevant messages and to treat them as a loyal customer rather than a transaction.

The company supports brands across Asia in responsibly harnessing customer data and AI to deliver more personalised experiences and build stronger relationships with their customers. It provides brands with a real-time, lifetime view of every customer across every interaction, purchase, and preference, fed by over 350 native integrations, which powers personalised and autonomous communications through email, WhatsApp and customer service.

*Klaviyo research was conducted by One Pulse and surveyed 1,000 consumers aged 21-60 in Singapore in May 2026.