On 14-June, Nielsen, a global measurement and data analytics company, has today announced the official launch of the new Singapore-based Neuro Lab, in partnership with the Singapore EDB (Economic Development Board). This collaboration, since February 2015, has seen EDB support Nielsen Singapore in the development of the Asia Innovation Centre and the Asia-Pacific hub of the Innovation Lab in Singapore to build, develop and innovate digital ideas, prototypes and solutions, for organizations within Asia.

The state-of-the-art Neuro Lab will enable clients to optimize the effectiveness of advertising (video, print and digital) spend, packaging, in-store elements and more. Nielsen will bring to the table it’s most complete suite of consumer neuroscience tools at a global scale, tailored to each client’s specific needs.