Pandora officially opens Asia headquarters in Singapore

This press release was issued by Pandora.


Pandora, the world's largest jewellery brand, today officially opened its new regional headquarters in Singapore, marking a key milestone in its strategy to accelerate growth across Asia.

The Singapore headquarters will oversee Pandora's Asia Cluster, covering a mix of owned-and-operated stores as well as distributor markets across the region. Supported by the Singapore Economic Development Board (EDB), the move reflects Pandora's long-term commitment to Asia as a strategic growth region, with momentum building in both established markets and emerging territories.

SINGAPORE AT THE HEART OF PANDORA’S ASIA AMBITIONS

The new regional headquarters, located in Marina Bay, will serve as a hub for Pandora’s Asia business, bringing regional capabilities and decision-making closer to its markets and consumers. It brings together around 50 people across functions including branding and marketing, market development and operations.

Asia is an increasingly important part of Pandora’s global business, with a growing footprint across the region. Today, Pandora employs more than 800 people across its offices and retail operations in Asia, alongside more than 12,000 artisans at its crafting facilities, and operates more than 200 owned and operated stores across the region.

The Singapore opening comes one day after Pandora celebrated the opening of its newest crafting facility in Vietnam. Together, the two milestones represent significant investments in Pandora’s future in Asia – from expanding its global crafting capacity to strengthening the regional capabilities that will support its growth.

Pandora selected Singapore as the home of its Asia headquarters for its strategic connectivity, strong business environment and access to a deep and diverse talent pool.

The official opening of the Singapore headquarters was attended by Berta de Pablos-Barbier, CEO of Pandora, alongside Byron Clayton, Chief HR Officer, and members of Pandora’s regional and global leadership. Guests included Jermaine Loy, Managing Director of EDB; Her Excellency Tan Poh Hong, Singapore Non-Resident Ambassador to Denmark; and His Excellency Jakob Brix Tange, Ambassador of Denmark to Singapore, as well as business and retail partners.