Dentsu Aegis Network launched its first-ever R&D centre in Singapore. Supported by EDB, the Dentsu Aegis Network Global Data Innovation Centre will develop and produce innovative applications out of Singapore and serve as a hub for data scientists and technology talent for the entire network globally. It will also grow to more than 25 high calibre data talent based in Singapore, working closely with Dentsu Aegis agency brands from the network’s top 20 markets including the US, the UK and Australia.
Explaining the choice of Singapore as a launch market out of the network’s foothold in 145 countries, Nick Waters, CEO Dentsu Aegis Network Asia Pacific cited factors such as Singapore’s “access to talent, good infrastructure and a dynamic market, which allows the company to test solutions quickly”.
Mr Kelvin Wong, Assistant Managing Director, Singapore Economic Development Board said: “Dentsu Aegis Network’s choice is a boost to Singapore’s efforts to grow our data-enabled marketing innovation capabilities and develop a critical mass of applied analytics professionals. ”
He added global marketers are increasingly looking for talent who possess experience and expertise in leveraging data to drive new marketing practices.
“The new centre will offer opportunities for Singaporeans to build such deep expertise and play a key role in developing innovative solutions for brands worldwide,” he said.