Consumer Businesses in Singapore

Advance functional foods and nutraceuticals

Singapore is investing in public-private R&D in functional ingredients, bioavailability, and nutrient fortification, enabling the development of next-generation health products.

Formulate skincare for Asian consumers

Regional clinical research and consumer insights support the development of skincare and wellness products tailored to Asia’s diverse skin types and climates. Derma-cosmeceutical innovation is further enabled by robust testing and regulatory clarity.

Scale digital wellness platforms

Companies can build or scale platforms that integrate diagnostics, product personalisation, and direct-to-consumer education, meeting Southeast Asia’s rising demand for digital health engagement.

Tap into a vibrant digital ecosystem

Singapore offers a vibrant digital ecosystem where technology partners — from agile startups to global tech leaders — are ready to accelerate your digital initiatives.

AI Palette exemplifies this, revolutionising product development for companies like Nestlé, Mondelēz, Diageo, and L'Oréal by using advanced AI and machine learning to compress market research and product development timelines from months to weeks.

Accelerate AI adoption with government support

Singapore actively supports AI adoption through targeted government initiatives.

AI Singapore (AISG) offers programmes including the 100 Experiments initiative for bespoke AI solutions and the AI Apprenticeship Programme for talent development. Heineken established its first Global Generative AI Lab in Singapore with AISG to develop solutions for automated marketing, financial reporting, and customer support globally.

Learn more about 100 Experiments

The Enterprise Compute Initiative (ECI), a S$150 million initiative, supports Singapore-based companies with their AI transformation project by making available (i) cloud credits and related tools and (ii) consultancy services to develop Minimum Viable Product (MVP) and change management.

Learn more about the ECI

Enable low-risk, sustainable manufacturing

Singapore offers a reliable supply of ultra-clean reclaimed water through NEWater, validated by over 150,000 tests. Combined with stable clean energy sources and stringent regulatory standards, this creates a strong foundation for sustainable manufacturing.