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How ready are you to lead your marketing team into the future?

Measure your organisation's marketing sophistication.

10 minutes

17 questions

Amidst technological transformation, the power of – and pressure on – marketing leaders to drive business outcomes is growing, yet only 1 in 5 organisations recognises marketing as a growth-driver function.

EDB commissioned Accenture to create this future of marketing tool for you to audit your organisation’s marketing sophistication, benchmark your progress against others, and plan a path towards marketing transformation.

I acknowledge the Future of Marketing Tool privacy notice, explaining how my responses will be processed and used.