F&B giant Monde Nissin opens new Green Protein Hub in Singapore

Monde Nissin Singapore, a subsidiary of Monde Nissin Corporation – the company that recently made stock market history following its record $1.2B initial public offering (IPO), announced today the launch of its Green Protein Hub in Senoko, Singapore. With the support of the Singapore Economic Development Board, this new facility will serve as a one-stop HACCP and Halal certified plant-based food hub and accelerator to provide start-ups, food manufacturers, and food service channels a leg-up from ideation to commercialisation.

The Green Protein Hub offers a full suite of end-to-end alternative protein solutions, from research & development (R&D) as well as sourcing & procurement, to manufacturing and even distribution. It also differentiates itself by providing consultancy services pertaining to culinary expertise, regulatory compliance, consumer insights, and omni-channel marketing.

With food preferences changing, recent forecasts suggest that the global meat alternative market is projected to have a compound annual growth rate of 33.6% over the next ten years. Monde Nissin’s Green Protein Hub in Singapore will therefore enable the company to meet this growing demand by augmenting its own global innovation capabilities and manufacturing capacity.

Apart from providing shared infrastructure access, the Green Protein Hub will serve as Monde Nissin’s first R&D and production hub in Asia Pacific for its own alternative protein products. This includes products under &SO (pronounced as “and-so”), a new homegrown Singapore brand of meat-free products that Monde Nissin has recently launched, that features a unique blend of plant protein and mycoprotein. This 100% developed and made in Singapore line of &SO products is tailored specifically to suit the taste profile of Asians, as it can be incorporated into convenient and familiar Asian cuisines inspired by local hawker food and chefs.