Pandora sets up Asia headquarters in Singapore

Pandora establishes Asia headquarters in Singapore to drive regional expansion

New office to serve as central hub for Asia Cluster, supporting growth in key markets including Japan, South Korea, and India.

11 Nov 2025 2 min read

This press release was issued by Pandora.

Pandora, the world’s largest jewellery brand, today announced the opening of its new regional headquarters in Singapore, marking a key milestone in its strategy to accelerate growth across Asia.

The Singapore headquarters will oversee Pandora’s Asia Cluster, covering a mix of owned-and-operated stores as well as distributor markets across the region. Supported by the Singapore Economic Development Board (EDB), the move reflects Pandora’s long-term commitment to Asia as a strategic growth region, with momentum building in both established markets and emerging territories.

Pandora sets up Asia headquarters in Singapore

Photo credit: Pandora

“Asia presents a tremendous opportunity for Pandora. With dynamic markets like India, Japan, Indonesia and South Korea poised for expansion, Singapore’s strategic location and vibrant business environment make it the ideal base for our expansion in the region. We are investing in a dedicated set-up and bold hiring plans to build a strong foundation for sustainable growth.”

Massimo Basei

Chief Commercial Officer

Pandora

“We welcome Pandora’s decision to establish its Asia headquarters here, leveraging Singapore’s position as a business hub for consumer companies looking to expand their reach across the region. Pandora’s expanded presence will add to the vibrancy of global lifestyle and consumer brands in Singapore and create exciting job opportunities for Singaporeans.”

Dino Tan

Senior Vice President and Head of Europe

EDB

The new office is located in the Marina Bay, in the heart of Singapore’s financial and commercial district. Pandora plans to build a team of around 50 people across branding and marketing, market development, and operations. Recruitment is expected to begin in the coming months.