SAP launches digital innovation hub to spearhead next generation engineering and R&D for digital future

SAP SE (NYSE: SAP) today announced the launch of SAP Labs Singapore, a digital innovation hub that will drive product leadership, foster local digital talent, and boost ecosystem and community engagement. This will be the first in SEA for SAP with the aim of catalysing deep technology such as artificial intelligence (AI) and machine learning, and advancing transformative digital supply chain, intelligent business network and sustainability solutions.

At the opening ceremony, SAP welcomed Minister for Trade and Industry Mr Gan Kim Yong and Singapore Economic Development Board (EDB) Managing Director Ms Jacqueline Poh. SAP also announced that with support from EDB, this investment will see SAP Labs Singapore employ more than 500 highly skilled digital professionals locally by 2025. This will double its existing team of product engineering professionals in Singapore, who will be located at SAP’s newly revamped regional headquarters located at Pasir Panjang.

“SAP Labs Singapore joins a network of strategic high-tech clusters, reinforcing SAP’s strong confidence in Singapore as an innovation and investment hub, its highly educated and skilled talent, and its position as a regional beacon of excellence in technology innovation and a digital future,” added Saueressig.

Singapore as the hub for digitalisation in South East Asia

SAP plans to recruit early digital talent from Singapore’s local universities and institutions of higher learning, with a focus on software engineers and areas including AI, data analytics, cloud, and sustainability.

“By investing in a diverse local early talent pool here, SAP Labs Singapore aims to strengthen the engineering core in Singapore, and create more high-skill, high-value career opportunities and paths for Singapore residents. This will in turn spur product innovation for Singapore and rest of Asia, while delivering best-in-class solutions and sustainable products for organisations in the region,” added Saha.

Giving businesses ‘over-the-horizon’ ability to weather challenges

According to a new SAP regional study, 75% of Singapore SMEs are at least moderately optimistic about growth in the next 12 months, with 69% saying digital transformation is very or extremely important to their organisation’s survival for the next year. Fundamental to the mission of SAP Labs Singapore will be engagement with organisations to understand how innovation and new technologies are transforming their capabilities to weather challenges and drive long-term, future-ready growth.

Singapore remains a key contributor to SAP regional growth story, with more than 1,100 employees in Singapore. SAP Singapore customers include businesses like Changi Airport Group, Hilleman Laboratories, JUMBO Group, Love Bonito, PCI Private Limited, Singapore LNG Corporation, Singapore Exchange Limited and Sunningdale Tech Ltd.

“SAP has a deep history in Singapore, and we recognise its status as a regional economic, financial, technology and innovation powerhouse, and its embodiment of a skilled population and a leader in cutting-edge innovation, which has helped propel the nation to the global stage,” added Chua. 

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