Sonova partners with Singapore Economic Development Board to accelerate innovation and profitable growth across APAC

This press release was issued by Sonova.

Sonova Holding AG, the leading global provider of hearing care solutions, today announced that it is partnering with the Singapore Economic Development Board (EDB) to significantly expand Sonova’s innovation, commercial, and operations footprint in the Asia Pacific region. This marks an important milestone in Sonova’s renewed strategy to unlock the substantial growth potential across APAC and to further scale Sonova’s industry leadership.

With the establishment of a new Innovation Center for Affordable Hearing Solutions in Singapore, Sonova will focus on developing high-quality, cost-efficient products and care models tailored to the diverse needs of Asian markets. The center will serve as a regional hub for product development, engineering, and digital capabilities that expand access to hearing care for millions of people. Sonova will also create its APAC (excluding China) regional headquarters in Singapore, supported by regional functions including commercial leadership, marketing, distribution, and customer service — reinforcing Singapore as Sonova’s strategic gateway to the region. These investments form the foundation for scalable long term growth for Sonova, and will enhance its innovation, capability building, and talent development efforts.

Building Sonova’s strategic position in APAC

The Asia-Pacific region represents a significant structural growth opportunity for Sonova, driven by large and aging populations, low adoption rates, rising awareness, and a rapidly expanding middle class. Sonova’s renewed strategy includes closing its market share gap in the region and developing “made for Asia” solutions adapted to local behaviors, affordability, and access needs.

A comprehensive, multi-year collaboration

Through this collaboration, Sonova will focus on three core pillars:

• Innovation Center for Affordable Hearing Solutions
  Developing cost efficient, high quality hearing solutions and care models for Asian markets, supported by capabilities in engineering, digital excellence, and value driven product development. 
• APAC (excluding China) regional headquarters
  Positioning Singapore as Sonova’s commercial and logistics hub to enable faster market activation, stronger country by country execution, and improved service levels.
• Talent development and capability building
  Creating skilled roles across engineering, digital, commercial, and operations functions, leveraging Singapore’s strong talent base and innovation ecosystem.

Partnering with Singapore is a key enabler of Sonova’s ambition to unlock its full potential in the Asia Pacific region and deliver sustainable, profitable growth over the coming decade.