Lavanya Karthikeyan is a Senior Community and Customer Marketing Manager at Workato, a leading agentic orchestration platform headquartered in Palo Alto, California. In 2015, Workato opened its first office in Singapore, and later launched its Digital Automation Hub here in 2022, which now serves as its second global headquarters. The company recently announced that it would be launching its first ever AI lab outside of the US in Singapore, creating over 65 high-value jobs and providing more than 1,000 local students and educators with access to advanced AI tools and real-world industry projects.
1) Tell us more about what you do at Workato.
As a Senior Community and Customer Marketing Manager at Workato, my work spans three interconnected areas:
- Storytelling for impact, where I work with C-suite leaders and technical teams across Asia-Pacific to document and share their transformation journeys.
- Community building, where I design experiences that bring innovators together: An example of this is the National Developer Challenge, where we partnered with the Infocomm Media Development Authority (IMDA) on a monthlong hackathon that engaged over 100 teams.
- Talent development: To meet our community’s growing demand for young, trained talent, I built Workato's Education Partnership Programme from scratch in Singapore, training over 3,000 students across six local institutions and matching them with customers like IMDA, the Port of Singapore Authority (PSA), and FairPrice Group.