Heraeus Electronics, with over 1,400 employees worldwide, is a division of the family-owned German company Heraeus Group. The company develops advanced materials solutions for the electronics and semiconductor industry, which are used in the production of electric vehicles, 5G smartphones, and high-performance computing systems. Since establishing its first Singapore sales office in 1985, Heraeus Electronics Singapore has grown into a major innovation and production hub, most recently opening a Centre of Excellence for Advanced Packaging in 2021 to further global advancements in smart tech, sustainable energy, and communications mobility. It now has over 230 employees here, supporting essential global and regional functions — from customer solutions to R&D, supply chain, sales, and marketing.
1) Tell us about Heraeus Electronics and your role in the company.
At Heraeus Electronics, we provide advanced materials for semiconductor assembly and packaging, from bonding wires and thick film materials to substrates and components. As the Global Business Line Head of Semiconductor Materials, I manage global business and technology development teams that work closely with customers like chip designers and integrated device manufacturers to implement a “design-in” approach in achieving their technology roadmaps. My team and I adopt a market-driven innovation philosophy — materials, solutions, and technologies are specifically developed to drive market growth or to solve problems for our clients, enabling them to achieve higher computing power and miniaturisation. This is unlike other companies that develop technologies for the sake of research and development, or to create something “new”.