VMLY&R launches Global Commerce Accelerator Programme, supported by the EDB

Global marketing agency VMLY&R Singapore is enhancing its Commerce capabilities with the launch of a Global Commerce Accelerator Programme in partnership with the Singapore Economic Development Board (EDB)

The Commerce Accelerator Programme will be based in Singapore and is aimed at developing Commerce and Commercial Advisory Services for the agency’s clients around the world. It will bring to life three exciting new commerce innovation projects, including IMPACT™, an innovative In-Store Touchpoint planning platform, OhMyCart™, a disruptive path to e-commerce for small retailers and social sellers, and the agency’s own Commercial Growth Advisory, a Data Driven Commercial Growth Consultancy for Incremental Growth.

VMLY&R will also ramp up its team in Singapore by appointing over 20 new hires across a variety of roles in Commerce Research & Innovation, including commercial consultants, commerce planners, data analysts and engineers, CRM specialists, cloud solution architects and more.

Each expertise area will be staffed by senior hires in Singapore, giving local talent the benefit of accelerated learning and exposure to other senior leaders within VMLY&R’s global network.

The evolution of VMLY&R COMMERCE and the expansion of its Customer Experience and Commerce capabilities have been a major part of the network’s considerable growth trajectory over the past two years, which saw revenues double and headcount triple.

The announcement follows news of VMLY&R’s global union with VMLY&R COMMERCE (previously Geometry) and the elevation of Nick Pan to Chief Commerce & Strategy Officer, VMLY&R Asia, as part of the agency’s commitment to Commerce as a continued catalyst for growth. Pan will lead VMLY&R’s Commerce Accelerator Programme in Singapore, working closely with global VMLY&R COMMERCE CEO Beth Ann Kaminkow.

“This announcement positions Singapore at the forefront of Commerce for Asia, nurturing talent via our network, and supporting them to deliver innovative solutions to our clients on a global scale. With Nick at the helm, driving these new approaches, we will look for ways to scale across Asia and the globe to drive results for clients."