“There is an increasingly wide array of plant-based product offerings in the past year, and Asia is fast catching up with Europe and North America in terms of products with plant protein offering,” says Yvan Chardonnens, Regional CEO, Roquette in Asia Pacific.
“The booming middle class and growing awareness towards health throughout Asia are one of the key drivers for this”, he adds.
According to PwC, Rabobank and Temasek, the region is now the largest consumer market for food, with an additional S$5.9 trillion (US$4.4 trillion) in spending expected by 2030—and 55 per cent of this increase will be directly driven by consumer choices.
Faced with health and food security concerns, Asian consumers are turning towards plant-based proteins. For Roquette, a global leader in plant-based ingredients, this is the perfect opportunity to not only serve a fast-growing market, but also meet consumers’ goals for healthier and more sustainable diets.