Consumers around the world are familiar with brands like Pantene, Olay, SK-II and Safeguard, which are made by Procter & Gamble, the largest household and personal care company globally. What few may be aware is that these brands – and many more – are continually being enhanced through innovative research carried out in Singapore. Its recent projects include:
- S$250 million to establish a Singapore Innovation Centre
With a talented pool of around 500 scientists and engineers, the centre handles research and end-to-end innovation for many of P&G’s product categories, such as Health, Home and Beauty Care. Housing more than 250 research laboratories, the centre produces research to enhance P&G’s global product range.
- S$140 million to set up a digital innovation centre
The first of its kind outside the US, this e-Centre is a key part of P&G’s end-to-end digital innovation drive in three core areas: supply chain management, e-analytics and e-business. Launched in April 2017, the e-Centre aims to transform P&G’s end-to-end supply chain, ensuring greater accuracy and efficiency. It will also harness predictive analytics, big data and digital strategies to support businesses across Asia.
Besides R&D, Singapore handles many of the group’s key regional functions, including regional management, global brand management and innovation. We are also the location of P&G’s first perfume manufacturing facility in Asia, whose features include a Grocery Aisle and Library with over 300 perfume ingredients and raw materials.
Singapore offers a ready pool of talent for P&G’s 2000-strong workforce1, while hosting the Group’s Asia Leadership Development Centre, which aims to train 500 managers from the region each year.
1 P&G looks to gain market share in Asia-Pacific, 30 May 2016, The Business Times.