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Procter & Gamble (P&G)
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Procter & Gamble (P&G)

P&G’s latest S$400 million investment in new research and innovation facilities in Singapore underscores the strategic importance of this regional hub.

Consumers around the world are familiar with brands like Pantene, Olay, SK-II and Safeguard, which are made by Procter & Gamble, the largest household and personal care company globally. What few may be aware is that these brands – and many more – are continually being enhanced through innovative research carried out in Singapore. Its recent projects include:


  • S$250 million to establish a Singapore Innovation Centre
    With a talented pool of around 500 scientists and engineers, the centre handles research and end-to-end innovation for many of P&G’s product categories, such as Health, Home and Beauty Care. Housing more than 250 research laboratories, the centre produces research to enhance P&G’s global product range.

  • S$140 million to set up a digital innovation centre
    The first of its kind outside the US, this e-Centre is a key part of P&G’s end-to-end digital innovation drive in three core areas: supply chain management, e-analytics and e-business. Launched in April 2017, the e-Centre aims to transform P&G’s end-to-end supply chain, ensuring greater accuracy and efficiency. It will also harness predictive analytics, big data and digital strategies to support businesses across Asia.

Besides R&D, Singapore handles many of the group’s key regional functions, including regional management, global brand management and innovation. We are also the location of P&G’s first perfume manufacturing facility in Asia, whose features include a Grocery Aisle and Library with over 300 perfume ingredients and raw materials.


Singapore offers a ready pool of talent for P&G’s 2000-strong workforce1, while hosting the Group’s Asia Leadership Development Centre, which aims to train 500 managers from the region each year.



P&G looks to gain market share in Asia-Pacific, 30 May 2016, The Business Times.