Hendrick Ou is the Assistant Vice President of Project Management at NEON, a global leader in creating and producing immersive experiences. He’s one of the brains behind Jurassic World: The Experience in Singapore at Gardens by the Bay’s Cloud Forest, which brings to life the film franchise through life-sized animatronic dinosaurs and interactive exhibits.
1) Tell us more about the vision behind Jurassic World: The Experience in Singapore.
Jurassic World: The Experience is an international exhibition that has made its rounds globally, and with its arrival here, we were given the task of localising the experience for the Singapore audience. It felt daunting to have to give life to such a beloved franchise, and I worked closely with my team to ensure that anyone who walked through the exhibition’s doors would be filled with awe, curiosity, and nostalgia.
We took into consideration the franchise’s appeal across generations and how guests of different ages interact with spaces. For instance, while kids love movement and surprises, adults may appreciate richer layers of storytelling and immersive tech. We wanted to create an experience that would allow different types of visitors to enjoy the exhibition in their own way, whether it’s marvelling at an animatronic or reading the science behind each dinosaur species.